AWE is a conceptal rental maternity brand AWE
This is the webiste I made for the brand using figma, I used the dot system I had created to represent trimesters, Public London Studio set a brief to create a rental clothing company, that links to Manchester's history as a cotton powerhouse, aimed at an underserved market.
AWE has been made for expecting mothers to provide them with comfort and style without wasting money or clothing as they get bigger. Its end goal is to help expecting parents still feel themselves within their bodies without the financial and environmental costs.
The brand identity inspired by textile punch cards, specifically from the Jacquard loom, that kick started the textile revolution in Manchester. So at the core the brand is inspired by Manchester’s cultural heritage.